Seeking to keep Benguiat Caslon as close to the original as possible, restorer Christian Schwartz digitized everything on the film font source and added very few new glyphs. For customers, the advantages of this system is a much lower cost of entry, and effects like shadows and fills are easier to apply. The most official digital version of Benguiat Caslon is now available through, House Industries’ revival of the 1950–80s film font service that lets you set a line of type and pay for just that set of words rather than the font itself. Some of these were probably inspired by the custom modifications that PLINC made to order. This image from Daylight Fonts is labeled as Benguiat Caslon but appears to be Cabernet, with its additional swashes created by Jason Walcott. Incidentally, the prolific Ed Benguiat is also the artist responsible for the lettering of the famous Superfly logo.īelow the Jackie Brown title, “a Quentin Tarantino Film” is set in Goudy Heavyface, Lanston Monotype’s response to the popularity of Cooper Black. The chief reference is likely another Benguiat design, Caslon Black Swash (AKA Benguiat Caslon), which was used for the Foxy Brown promotional material (below). (More of ITC Tiffany can be seen in the Collector’s Edition DVD packaging.) But the swash ornamentation that gives the logo its funky distinction (see ‘k’, ‘B’, ‘r’, ‘w’, ‘n’) is inspired by other exaggerated display serifs of the phototype era. The basis of the Jackie Brown logo is ITC Tiffany, designed by Ed Benguiat in 1974. The film’s name - and its logotype treatment, used prominently in the feature’s promotional materials and opening titles - is a direct reference to Pam Grier’s 1974 film, Foxy Brown. Quentin Tarantino’s 1997 film, Jackie Brown, starring Pam Grier, is an homage to the blaxploitation genre of the 1970s.
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